Four Reasons your Business Should Consider an SEO Audit

Customers can only buy your product or service online if they find your website. But creating a website is just one part of the puzzle. You need to work on getting a higher search engine ranking to increase the chances of your site to get found online. You will be able to have more site traffic if you take a top spot in search result pages. For this, you need the services of a good SEO agency.

In order to reach this position, you need to carefully plan your moves and execute a search engine optimisation (SEO) campaign. If you have adopted SEO but do not see positive results, you should consider an SEO audit. Here’s why:

Determine the Technical Problems in your Site

A great SEO audit helps in identifying technical SEO problems. Technical SEO is the foundation of your overall SEO efforts that helps search engines better crawl your site. The elements of technical SEO that an audit can identify include website speed, crawlability, site architecture and URL structure, as well as 301 Redirects, 302 Redirects, and 404 errors.

Determine On-Page Problems

On-page SEO can be easily made to your content.  The elements of on-page SEO that an audit will cover include the meta titles and descriptions, content, headers, and internal links.

Know your Competitors

When you build an online presence, you want to know how you are going against. Also, you need to know what your competitors are doing. A great SEO audit can identify the competition and their techniques as well as develop a plan to beat the competition.

Determine Backlinks

Typically, the trend in backlinks is the use of reputable links to have great content and better site ranks. Thus, you must know where you stand. An SEO audit can determine the number of backlinks your site has, whether or not your site has spammy backlinks, and the number of backlinks that your competitors has compared to what you have.